Since the advent of Social Media Platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest, customers and businesses are now directly connected to each other all over the world. Terms like permission marketing, dedicated marketing and targeted advertising are doing the rounds! Millions of people are now communicating their personal likes, dislikes and moods on the single largest human directory on earth – Facebook. Through these sites, they share their experiences and views about products, services, advertisements and marketing campaigns they come across. As a business entrepreneur or a brand, you just cannot ignore this new digital mass media. One needs to learn and adopt this new direct method of attracting, engaging and communicating with customers. This requires you to be present on popular social media channels like Facebook, Twitter, YouTube, LinkedIn and Pinterest, to name a few.